Written by Rachel L. Ritter
Two years ago I was in school, in Advanced Textiles class working on a project. We were to contact and interview someone at any textile manufacturing company, fabric printing company, or something along those lines. I ended up googling “textile design print NY” because I wanted to explore cool places in different cities other than the local shops here in North Carolina. Out of the list, thinkcreativo stood out to me because they were automatically cool for being located in Brooklyn, but also because they had some really colorful & eye-catching designs.
I interviewed Danny Nazario who is the Marketing Director at Creativo Surface Design Studio. He has over 12 years experience in fashion and marketing. Danny & his team’s designs have been used by Macy’s, Urban Outfitters, dELiA’s, Dick’s Sporting Goods, Burlington Coat Factory & so on. He also the co-founder at Trenzza, which is an apparel design studio which is focused towards a younger demographic.
Since starting this blog, we’ve been able to get in get to know a lot of cool people, or in this case, get in touch with some cool people again.
We love all of the fun colors & cool designs Trenzza has to offer, can you tell us more about it?
We have a really great time designing in the studio. Before we start designing, we always refer to our trend and color direction. As you can probably see in the market, neons & brights are very popular, the 80’s are back!! Currently we’re working on our spring/summer 2014 line which you will still see neon/brights as being popular, but the color palettes are a bit more toned down, so not as bright as what you are seeing in the market today.
As for design, we’re always taking inspirations from the market and our trend books as well. The fun part of our job is we basically pitching concepts to our clients so no design is necessarily wrong as long as it’s unique and along the lines of the trends.
What does a typical work day look like for you?
No two days are built the same! Because our business is creating new & fresh designs based on what the trends are, and because those trends are constantly evolving, we have to be able to adapt every day to what’s new & fresh in the market. Most of all, we just have our noses in our computers designing the day away! Well at least my designers are, I more or less communicate with our customers and gather inspirations to help our team build our collections. I officially retired from designing about 6 years ago!
What are your top 3 favorite designs?
That’s like saying which one of your kids is your favorite!! Lol. I can say that the studio specializes in swimwear & active wear and I think the team would agree that we all love those collections, they are bright, bold and in your face!
Now switching gears, we really like that your website http://www.nazcreative.com provides links to information regarding businesses and social media. What’s the way to go about developing a social marketing plan, for those of us that don’t exactly know what that is?
It’s really all about diversity and adaptation. Just like the trends in fashion are constantly evolving, so to are the trend in social media & marketing. Of course each business is different. If you are a business to consumer type business, you might rely more on Facebook & Twitter and if you are a B2B (business to business), maybe more Twitter & LinkedIn. But all businesses should have an account w/all of the major social media platforms and remain active on those platforms daily. If you are seen as a leader or knowledgeable in a area, people will perceive you as being the “expert”. It’s all about building your brand and your presence when it comes to social media.
It has to be relevant & current. The best example I can give is Campbell Soup. That brand has been around for 100 years or so, but they are always tweaking their logo & branding. The trick is to do it in a subtle way so that you don’t confuse your customer. Color is very important too!
What advice do you have for someone just starting out on their own in the design world?
Read a lot and become an expert in what you do. Choose an aspect of design, become great at it, and then move on to something else so you can diversify your skill set.
One of my favorite books is called Outliers by Malcolm Gladwell. Throughout the publication, Gladwell repeatedly mentions the “10,000-Hour Rule”, claiming that the key to success in any field (including design) is, to a large extent, a matter of practicing a specific task for a total of around 10,000 hours.
You can really apply that rule to anything. So as a designer, the faster you log those 10,000 hours in, the faster you will be on top of the game!
Thanks so much for the advice and information Danny. If you want to see more designs, visit Trenzza or Creativo‘s websites. For more info on marketing & business, visit here. Follow @trenzza and @THINKCREATIVO on Twitter to see their daily updates. P: 631-343-2366 | E: firstname.lastname@example.org