Written by Rachel L. Ritter
DeMario Archie is a graphic designer who graduated from the Art Institute of Raleigh-Durham with the rest of us.
How did you move from working at the YMCA of the Triange to doing freelance graphic design?
I still work at the YMCA part-time. I got into freelance design by building my network, my part-time job at the YMCA has been a big part of my networking and my success as a freelance designer. The YMCA has helped me meet amazing people from all walks of life and I’m thankful for the opportunities big or small that have been made available to me.
Tell us about working at The Marketing Machine, what’s a regular work day look like for you?
It’s a great company- everyone there is really helpful, and right away you can tell everyone enjoys what they do. A normal day for me is: I usually come in and report to the creative director to receive my job assignment, put my headphones in and go to work. When I’m done the creative director looks over it. If it meets the creative director’s approval, it’s sent out and then on to the next one.
Of your specialties: Identity Creation, Brand Strategy and Illustration, which is your favorite part of the design process?
My favorite part of the design process is Illustration. I’ve always felt drawing art is my passion, being an Illustrator makes the design process easy. It’s all about loving what you do and I love every aspect of art.
Show us your top 3 favorite designs.
What was your hardest project so far? Why was it so challenging?
My hardest project so far was a 101 page magazine layout which was due at the end of the month. Every time I thought I was getting close, the client wanted me to change something But everything is a learning process, that project really helped me learn how to pace myself.
What do you like to do in your free time, if you have any?
Free time I spend reading, drawing, working out, and I run. I enjoy being out and living life, enjoying my friends and family. Life is too short to stress love, live, life, and grow.